Have you ever asked a teacher trainer exactly how they became a trainer? What answer did you get? I’m sure it was rather long, full of ‘ums’ and ‘ahs’. At least mine was, when the charming pair at the TEFL Training Institute interviewed me as part of their podcast on the same topic. That chat inspired me to plan what I’d do if I started all over again…
What will happen to private language schools as English becomes taught more as a universal skill in schools around the world?
The simple answer is that no-one can tell you for certain – but we can make some logical predictions, based on industry trends.
The more complex answer is that the future depends on the motivations of our learners, and so we need to interpret the reasons behind their motivations to find the answer. Reasons that involve myriad demographic, economic, technological, societal and cultural factors.
The number of English learners is likely to peak at around 2 billion in the next 10 years, with most learners coming from developing countries. At the same time, there is an increasing need for English to act as a lingua franca, as migration from these developing countries (whether for work, humanitarian needs, or other) has never been higher.
English has caused a huge amount of internal migration within developing countries, as business process outsourcing in large cities has drawn in all the English speaking talent from surrounding regions (think call centres in India). This unintentionally re-distributes wealth, widening the wealth gap between urban and rural areas.
Researchers have correlated access to English language education to increased salary, and patterns of wealth and poverty are similarly correlated in many developing countries. This may change as English slowly becomes a near-universal skill, with many national education systems teaching English language from an increasingly young age.
Quite apart from the internet being able to deliver low-cost or free language education to anywhere the net is, technology has been levelling the playing field. English has allowed an increasing number of disparate viewpoints to be heard.
At the same time, the amount of English being used on the internet is decreasing in proportion to other languages, and lesser-used (and even endangered) languages are being enjoying an upswing in usage.
Tech is also changing the way we use English, with texting, tweeting and other new forms of communication gaining and maintaining popularity.
The world is becoming more urban and middle class, which is encouraging the adoption of English as families push themselves to gain a competitive edge.
At the same time, multilingualism is growing. Groups of migrants live in a society where they don’t need to use the local language to live, work or survive. Through technology, these groups are closer to distant friends and family than the society around them. This can also lead to a growing gap within families – children who grow up in a ‘new’ country may not be able to speak to their grandparents.
The English language itself is changing, as the majority of English interactions now take place between two non-native speakers. This is leading to new words, slang and phonemic patterns in a new ‘Global English’ that is constantly evolving. Native speakers may even have to face being left behind in their own language!
The idea used to be ‘English as a global language’, but perhaps now, it would be more suitable as ‘global English as a global language’.
The demand for English language education is growing, but so is multilingualism and multiculturalism. So no, the ESL industry isn’t dying, but the learners that we cater for have evolving needs, and we as English teachers have to be ready to adapt to meet them at both an institutional and individual level.
Just as every market mirrors its customers, so emerging trends in ESL will be reflected in the TEFL industry, and ultimately in your job description.
As a language school customer, once I’ve paid my money I have some demands you need to meet.
Fail to meet them, and I’ll go spend my money someplace else. I’ll probably bad mouth you to all my friends on and offline, too.
Outside the Class
- Ongoing re-assurance that I’ve chosen the best course for me and that I’ve spent my money wisely.
- To know how I’m going to be able to learn the language (what language learning methodology do you subscribe to? How is it different from the school down the road?).
- Proof that I’m making progress.
- To know that the teachers are qualified and capable.
- To be able to speak to someone about any concerns I have, over the phone or face to face.
- Clear and fair policies for refunding, delaying classes, etc.
Inside the Class
- To get individual attention from the teacher in class.
- To have my errors are corrected as soon as they can be.
- The right level of challenge.
- The material and delivery to be engaging and motivating.
- Not to feel uncomfortable pressure when I don’t know the answer.
The Extra Mile
If you want to go further, and delight me:
- Let me enjoy every interaction with every member of staff.
- Make me feel like part of a community.
- Make me feel special.
Does your school give me these? If not, how are you going to change so that it does?